Smartphones are part of our everyday reality. If you want to order a pizza, book a flight ticket, hunt a job or connect to friends you can just do it with these high tech devices. Furthermore, for companies they are an excellent tool to engage clients in real time.
Mobile devices allow to access applications with a higher level of personalization than Web and Desktop applications, for example applications that base their functionality around the current location of the user.
Mobile applications are characterized by covering one specific functionality, with simple and define interfaces. Applications categories include: online shopping, travel, finances, internet, communications, music, among others. Many of the most popular web-based applications such as Gmail, Google maps and Skype already have their version for mobile devices. (more…)